VetBilling

Branding, Marketing, Social Media, Business Development & Website

The Petzbe Agency works with VetBilling to increase the adoption of their payment plans among veterinary clinics. Since we joined, their organic social media growth, as well as website traffic, has far exceeded market averages. And their sales have increased significantly.

We started our collaboration with a full rebrand, developed a new website, and created sales and marketing materials such as presentations, explainer videos of services, and marketing materials for veterinary clinics to have in-clinic. In this way, VetBilling is now able to present their services in a way that’s easy to understand.

Black and white kitten sitting indoors beside a bowl, representing veterinary marketing and pet care services.

Growth Impact

We Achieved Exceptional Organic Growth That Surpasses Industry Benchmarks

Petzbe Agency’s integrated strategy across branding, content, SEO, and social engagement more than doubled VetBilling’s organic visibility and conversions - all without paid media. These results demonstrate how a coordinated brand and content ecosystem can directly drive measurable growth, strengthen market positioning, and increase sales performance. The sections below provide a complete breakdown of organic growth and engagement across website and social platforms, with direct benchmark comparisons and industry context. Click the + icon to expand and explore the detailed metrics.

Sessions : +113%
5.7× above avg.
Pageviews: +198%
9.9× above avg.
Conversion Actions: +167%
6.7× above avg.
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TRAFFIC FROM SOCIAL MEDIA
Facebook +32.9%
1.7× above avg.
Linkedin: +183.2%
1.2–3.7× above avg.
Instagram: +78.9%
1.3–4.0× above avg.
FACEBOOK
Reach: +49.8%
≈ 4.0× above avg.
Content interactions: +58.8%
≈ 3.9× above avg.
Profile visits: +22.9%
≈ 2.3× above avg.
Follows: +23.3%
≈ 3.1× above avg.
1-minute views: +180%
≈ 4.5× above avg.
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LINKEDIN
New followers: +40%
≈ 11× above avg.
Post reactions: +157%
≈ 130× above avg.
Comments: +75%
≈ 5× above avg.
Reposts: +22%
≈ 1.8× above avg.
Video CTR: 7.69%
≈ 7.7× above avg.
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INSTAGRAM
Reach: +102%
≈ 2.6× above avg.
Profile visits: +85.9%
≈ 3.1× above avg.
Follows: +98.8%
≈ 4.9× above avg.

Benchmark Methodology

All growth metrics are benchmarked against verified industry standards for B2B marketing in the veterinary and healthcare technology sectors, using data from trusted sources including HubSpot’s Annual Marketing Benchmark Report, WordStream, and Rival IQ. Results are based on equal-duration before-and-after comparisons to isolate the direct impact of Petzbe Agency’s work, along with a six-month performance view to evaluate sustained growth momentum.

Survey

Would You Prefer a Veterinary Clinic that Allowed You To Pay Veterinary Bills in Installments?

We surveyed a sample of our Petzbe pet parent community & gathered 1,002 responses from pet parents in USA.

Results

Nearly 80% Said They Would.

These results allowed us to create compelling messaging for marketing and sales for VetBilling to further increase the adoption of their services amongst veterinary clinics.

Client Review

“When VetBilling enlisted the Petzbe Agency for marketing and branding support, we were pleasantly surprised by their rapid grasp and alignment with our mission, vision, and values. Their team seamlessly integrated with ours, sharing our enthusiasm for mitigating cost barriers to veterinary care. They provided invaluable assistance with a range of projects, including brand refresh, logo revision, website overhaul, and updating client-facing materials for a modern aesthetic. Their digital marketing strategy notably enhanced followers and engagement across our social media platforms within weeks. Having worked with various agencies before, we found the Petzbe Agency’s exceptional service and track record of exceeding expectations truly outstanding. Their consistent accessibility and responsiveness to our needs were remarkable – emails, messages, and calls were promptly and professionally addressed. Moreover, the team’s warmth and personable approach made collaboration a pleasure, always prioritizing our business’s needs. We wholeheartedly recommend their services to any business in search of a marketing and branding agency that truly excels.”

— Suzanne Cannon, Co-Founder of VetBilling