VetBilling

Branding, Marketing, Social Media, Business Development & Website

The Petzbe Agency works with VetBilling to increase the adoption of their payment plans among veterinary clinics. Since we joined, their organic social media growth, as well as website traffic, has far exceeded market averages. And their sales have increased significantly.

We stared our collaboration with a full rebrand, developed a new website, and created sales and marketing materials such as presentations, explainer videos of services, and marketing materials for veterinary clinics to have in-clinic. In this way, VetBilling is now able to present their services in a way thatโ€™s easy to understand.

Petzbe Agency Growth Impact

We Achieved Exceptional Organic Growth That Surpasses Industry Benchmarks

Petzbe Agencyโ€™s strategic combination of branding, content, SEO, and social engagement more than doubled VetBillingโ€™s organic visibility and conversions - all without paid media. These outcomes demonstrate how a coordinated brand and content strategy can directly drive measurable growth, strengthen market presence, and increase sales.

All growth metrics are benchmarked against verified industry standards for B2B marketing in the veterinary and healthcare technology sectors, using data from trusted sources such as HubSpotโ€™s Annual Marketing Benchmark Report, WordStream, and Rival IQ. Results are based on an equal-duration before-and-after comparison to isolate the direct impact of Petzbe Agencyโ€™s work, along with a six-month growth view to measure sustained performance momentum.

Organic Website Performance & Traffic

Website Sessions, Views & Conversions
Sessions (Organic)
+113%
โ‰ˆ 5.7ร— above avg
Benchmark: 10โ€“30% (avg โ‰ˆ 20%)
Pageviews (Organic)
+198%
โ‰ˆ 9.9ร— above avg
Benchmark: 10โ€“30% (avg โ‰ˆ 20%)
Conversion Actions (Sign-Up Page)
+167%
โ‰ˆ 6.7ร— above avg
Benchmark: 20โ€“30% (avg โ‰ˆ 25%)
Website Traffic from Social
Facebook
Organic traffic
+32.9%
โ‰ˆ 1.7ร— above avg
Benchmark: ~19% (industry)
LinkedIn
Organic traffic
+183.2%
โ‰ˆ 1.2โ€“3.7ร— above typical*
Benchmark: 50โ€“150% (range)
Instagram
Organic traffic
+78.9%
โ‰ˆ 1.3โ€“4.0ร— above typical
Benchmark: 20โ€“60% (range)

Organic Social Media Growth & Engagement

Facebook
Reach
+49.8%
Industry: 5โ€“20% (avg โ‰ˆ 12.5%)
๐Ÿš€ โ‰ˆ 4.0ร— above avg
Content Interactions
+58.8%
Industry: 10โ€“20% (avg โ‰ˆ 15%)
๐Ÿš€ โ‰ˆ 3.9ร— above avg
Profile Visits
+22.9%
Industry: 5โ€“15% (avg โ‰ˆ 10%)
๐Ÿš€ โ‰ˆ 2.3ร— above avg
Follows
+23.3%
Industry: 5โ€“10% (avg โ‰ˆ 7.5%)
๐Ÿš€ โ‰ˆ 3.1ร— above avg
1-Minute Views
+180%
Industry: 30โ€“50% (avg โ‰ˆ 40%)
๐Ÿš€ โ‰ˆ 4.5ร— above avg
LinkedIn
New Followers
+40%
Industry: 2โ€“5% monthly (avg โ‰ˆ 3.5%)
๐Ÿš€ โ‰ˆ 11ร— above avg
Post Reactions
+157%
Industry: 0.5โ€“2% engagement rate (avg โ‰ˆ 1.2%)
๐Ÿš€ โ‰ˆ 130ร— above avg
Comments
+75%
Industry: 10โ€“20% annually (avg โ‰ˆ 15%)
๐Ÿš€ โ‰ˆ 5ร— above avg
Reposts
+22%
Industry: 10โ€“15% annually (avg โ‰ˆ 12.5%)
๐Ÿš€ โ‰ˆ 1.8ร— above avg
Video CTR
7.69%
Industry: 0.5โ€“2% (avg โ‰ˆ 1%)
๐Ÿš€ โ‰ˆ 7.7ร— above avg
Instagram
Reach
+102%
Industry: 20โ€“60% (avg โ‰ˆ 40%)
๐Ÿš€ โ‰ˆ 2.6ร— above avg
Profile Visits
+85.9%
Industry: 15โ€“40% (avg โ‰ˆ 27%)
๐Ÿš€ โ‰ˆ 3.1ร— above avg
Follows
+98.8%
Industry: 10โ€“30% (avg โ‰ˆ 20%)
๐Ÿš€ โ‰ˆ 4.9ร— above avg

Survey

Would You Prefer a Veterinary Clinic that Allowed You To Pay Veterinary Bills in Installments?

We surveyed a sample of our Petzbe pet parent community & gathered 1,002 responses from pet parents in the United States.

These results allowed us to create compelling messaging for marketing and sales for VetBilling to further increase the adoption of their services amongst veterinary clinics.

Results

Nearly 80% Said They Would.

Client Review

When VetBilling enlisted the Petzbe Agency for marketing and branding support, we were pleasantly surprised by their rapid grasp and alignment with our mission, vision, and values. Their team seamlessly integrated with ours, sharing our enthusiasm for mitigating cost barriers to veterinary care. They provided invaluable assistance with a range of projects, including brand refresh, logo revision, website overhaul, and updating client-facing materials for a modern aesthetic. Their digital marketing strategy notably enhanced followers and engagement across our social media platforms within weeks. Having worked with various agencies before, we found the Petzbe Agencyโ€™s exceptional service and track record of exceeding expectations truly outstanding. Their consistent accessibility and responsiveness to our needs were remarkable โ€“ emails, messages, and calls were promptly and professionally addressed. Moreover, the teamโ€™s warmth and personable approach made collaboration a pleasure, always prioritizing our businessโ€™s needs. We wholeheartedly recommend their services to any business in search of a marketing and branding agency that truly excels.

โ€” Suzanne Cannon, Co-Founder of VetBilling

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