The Petzbe Agency FAQs

Here you’ll find answers to the most common questions about who we work with, what we do, and how we help pet brands grow through strategy, content, and community.

  • Petzbe Agency works with funded pet companies that are serious about building and scaling a real brand. We support brands at two distinct stages.

    1. Brands that are live (or launching imminently)

    We work with established brands and newly launched companies that are ready to invest in growth.

    Petzbe Agency is a strong fit if you:

    • Have a product that is live or launching imminently

    • Have capital allocated for marketing (agency fees and paid distribution)

    • Are ready to invest in strategy, execution, and performance marketing

    This engagement focuses on scaling brand visibility, revenue, and distribution.

    2. Pre-launch companies building their brand foundation

    We also work with funded founders who have not launched yet and are focused on building a brand that is ready to grow.

    Pre-launch work goes beyond marketing execution and may include:

    • Brand positioning, narrative, and messaging

    • Visual identity and creative direction

    • Market, customer, and competitive research

    • Product–market alignment and launch sequencing

    • Go-to-market and channel strategy

    This phase is designed to prepare the brand for growth. Our Kick Start Package (starting at $15,000 one-time engagement) is a structured entry engagement. Growth and performance marketing begin once the brand is live and advertising spend is in place. After launch, we are happy to continue working together through a monthly retainer focused on marketing and growth.

  • We offer full service pet brand and marketing support including brand strategy, visual identity, website design, ecommerce optimization, social media, content creation, influencer and community marketing, paid advertising, and analytics.

  • Our focus is the pet industry. We also work with brands outside the pet space when their product or campaign is designed specifically for pet parents. In those cases, we use our pet community and marketing systems to help them reach and convert pet loving audiences.

  • We track engagement, reach, traffic, conversions, customer growth, and revenue. Every campaign includes clear reporting so you can see how your brand is performing across social, ecommerce, and paid media.

  • Pet parents do not buy products. They buy stories, values, and brands they trust. The Petzbe Agency combines emotional storytelling with performance driven marketing to help brands connect with modern pet owners and turn attention into long term growth.

  • The Petzbe Agency creates content with real pets in their natural environment. Authentic imagery builds trust, drives stronger engagement, and performs better across social media and paid advertising.

  • The Petzbe Agency built Petzbe, the largest online community created exclusively for pet parents. Our pets and community generate billions of organic views across TikTok and Instagram and give brands access to real pet lovers who can act as influencers, reviewers, and advocates.

  • The Petzbe Agency connects storytelling to revenue through paid media, ecommerce optimization, and funnel strategy across platforms like TikTok, Instagram, Shopify, Amazon, and Chewy. Every campaign is designed to drive measurable growth, not just engagement.

  • Yes. Between our team, we care for 26 pets including dogs, cats, horses, and chickens. We live the same routines, concerns, and emotional connection as the pet parents we help brands reach.

  • The Petzbe Agency works hands on with a small number of clients so we can stay deeply involved and accountable for results. Our model combines senior level strategy with the reach, data, and influence of one of the world’s largest pet parent communities.

  • Both. Some brands partner with us on ongoing retainers while others work with us on launches, website builds, or specific campaigns.

  • Pricing is customized based on your goals and scope. After a short discovery call, we provide a clear, transparent proposal tailored to your business.

  • Yes. The Petzbe Agency helps brands build their identity, website, content, and marketing systems before launch so they can attract early customers, build momentum, and support investor or retail interest.

  • Email us and we’ll schedule a short discovery call to learn about your goals and see how The Petzbe Agency can help grow your brand. Email us at hey@petzbe.com - we look forward to talking pet business with you.