Our Services

Unlike traditional marketing agencies, we focus exclusively on the pet industry. As the creators of Petzbe - one of the world's largest pet-focused social platforms - we understand pet parents, pet brands, and what drives growth in the pet industry. From customer acquisition and ecommerce growth to brand positioning and U.S. market expansion, we help pet brands launch, grow, and scale. Click the "+" icon below to learn more about each service.

  • Acquire new customers through strategic paid advertising, marketplace advertising, audience targeting, and conversion-focused campaigns.

    Our customer acquisition services help pet brands increase sales, reduce customer acquisition costs, and build scalable growth systems through Meta advertising, Amazon PPC, Chewy advertising, retargeting, creative testing, and ongoing optimization. We develop integrated acquisition strategies that coordinate paid social and marketplace advertising to maximize both customer acquisition and long-term profitability.

    Includes:

    • Meta Advertising

    • Amazon PPC Management

    • Chewy Advertising

    • Audience Research

    • Marketplace Growth Strategy

    • Amazon Listing Optimization

    • Retargeting Campaigns

    • Creative Testing & UGC

    • Performance Optimization

    • Customer Acquisition Strategy

  • Build brand awareness, engage your community, and create content that drives growth.

    We help pet brands develop and execute content strategies that increase visibility, strengthen customer relationships, and support customer acquisition across organic and paid channels. From content planning and creation to community management and performance tracking, we ensure your brand remains active, engaging, and consistent.

    Includes:

    • Social Media Management

    • Content Strategy & Planning

    • Photography & Video Production

    • Educational Content

    • Product-Focused Content

    • Community Management

    • User-Generated Content (UGC)

    • Monthly Performance Reporting

  • Turn more visitors into customers through optimized ecommerce experiences.

    We build and optimize Shopify stores designed to increase conversion rates, improve customer experience, and support long-term business growth.

    Includes:

    • Shopify Design & Development

    • Website Optimization

    • Product Page Optimization

    • Mobile Experience Optimization

    • Conversion Rate Optimization

    • Analytics & Tracking

  • Launch and grow successfully in the United States pet market.

    For international brands looking to enter the U.S., we provide the strategy, marketing, and ecommerce support needed to build awareness, acquire customers, and establish a strong market presence.

    Includes:

    • U.S. Market Entry Strategy

    • Customer Acquisition

    • Localization

    • Ecommerce Launch Support

    • Advertising Strategy

    • Brand Awareness Campaigns

  • Build trust and awareness through authentic creator partnerships.

    We help pet brands identify, recruit, and manage influencers, content creators, ambassadors, and user-generated content campaigns that drive engagement, brand awareness, and sales.

    Includes:

    • Influencer Outreach

    • Creator Partnerships

    • UGC Campaigns

    • Product Seeding

    • Ambassador Programs

    • Campaign Management

    • Performance Tracking

    • Contract Coordination

  • Create a brand customers remember and trust.

    We help brands define their identity, differentiate themselves from competitors, and build a clear message that resonates with their target audience.

    Includes:

    • Brand Positioning

    • Messaging Development

    • Customer Research

    • Competitive Analysis

    • Product Launch Strategy

    • Brand Growth Planning

  • A strategic partner focused on long-term business growth.

    We work closely with founders and leadership teams to identify growth opportunities, improve marketing performance, and develop scalable growth strategies.

    Includes:

    • Growth Planning

    • Marketing Strategy

    • KPI Analysis

    • Budget Allocation

    • Product Launch Planning

    • Monthly Strategy Sessions

  • We design organic campaigns within the Petzbe app to connect your brand or custom feature with our unique pet-loving community. These in-app moments inspire engagement, spark conversation, and spread naturally across our social channels.

Our Services

Choose the Support Your Brand Needs

From launching a new pet brand to managing paid media for an established company, our involvement is based on your needs—not your company size.

Growth Partner

Your Outsourced Pet Marketing Department

Strategic leadership and hands-on execution for brands that need an experienced pet-industry team to lead ongoing growth.

Best for

Brands that need more than ad management and want one team coordinating strategy, creative, ecommerce, social, and growth.

Discuss a Growth Partnership
Potential scope Custom monthly retainer
Growth strategy
Meta advertising
Google advertising
Creative direction
UGC campaigns
Creator partnerships
Social media management
Website CRO
Email marketing
Amazon support
Chewy support
Review generation
Customer advocacy
Strategic reporting

Monthly retainers are customized according to channels, creative volume, execution needs, and level of strategic involvement.

Not sure which service fits?

Start with the Support You Actually Need

How We Grow Pet Brands

Pet Parents Buy Stories, Values & Trust

Pet owners don’t buy products. They buy stories, values, and trust. At Petzbe, we combine emotional connection with performance-driven marketing to help brands reach Millennial and Gen Z pet parents, as well as the wider community of modern pet owners. We build brands that feel real to pet parents and systems that scale through paid media, ecommerce, and community. This is how we turn attention into trust, and trust into long-term growth.

Run by Real Pet Owners

We are pet owners ourselves. Between our team, we care for 26 pets, including dogs, cats, horses, and chickens. Because we live the same routines, concerns, and emotional connection as the people buying your products, we understand what pet parents actually respond to. That perspective shapes everything we do, from the content we create to the campaigns we run and the brands we build. Our pets are featured in client work because they reflect real lives, real care, and the genuine connection that makes pet brands feel trusted and relatable.

Real, Authentic Content

We create content based on deep insight into what pet parents care about, including messaging, brand voice, videos, and imagery. We capture high-quality content featuring your products in use with real pets in their natural environments as this approach consistently drives higher engagement and trust. Our pets are often seen modeling for our clients.

Community-Led Brand Building

Our pets have generated over 3 billion organic views across TikTok and Instagram and are top creators on the Petzbe app, the largest online community built exclusively for pet parents. Our pets and community can act as influencers for your product or service in addition to content creation.

Performance-Driven Growth

We connect storytelling to sales through paid media, ecommerce optimization, and funnel strategy across platforms like TikTok, Instagram, Shopify, WordPress, Amazon, and Chewy. Every campaign is designed to drive measurable growth and sales, not just engagement.

Hands-On Partnerships

We work with only a small number of clients on a long-term basis so we can stay deeply involved, fully invested, and truly accountable for results. As founders of the Petzbe app and long-time builders of pet brands from the ground up, we understand how tightly brand voice, creative, social, ecommerce, and partnerships need to work together. That is why we offer a model that combines senior-level strategic leadership with the reach, data, and influence of one of the largest pet communities in the world.