Our Services

We know what speaks to pet parents & how to turn that connection into results. With deep industry insight & expertise in marketing, social media, & content creation, we’re perfectly positioned to help your pet brand grow. Whether you’re building a brand from the ground up or looking to expand with fresh, engaging ideas, we’re here to make it happen. We work with only a small number of clients on a long-term basis so we can stay deeply involved & fully invested, offering personalized, tailored services. To learn more about which clients are a good fit and how we work with them, visit our FAQ page.

  • We create an authentic brand voice that truly resonates with pet lovers. We define how your brand shows up across every touchpoint, including voice, messaging, positioning, and visual identity, so customers recognize you, trust you, and remember you. Our strategy is built around how pet parents actually discover, evaluate, and choose products and services. This includes defining brand voice, positioning, messaging, and visual identity so everything feels consistent and recognizable across social media, websites, products, and ads. Our strategy is rooted in a deep understanding of pet parent behavior and what actually drives trust, engagement, and purchasing decisions.

  • Our social media strategy is focused on educating pet parents about our clients’ services and products while also entertaining them with shareable moments that keep pet parents watching and interacting. We spend significant time refining, adjusting, and optimizing the strategy to make sure we reach the best audience.

  • We create content based on deep insight into what pet parents care about, including messaging, brand voice, videos, and imagery.

    We capture high-quality content featuring your products in use with real pets in their natural environments as this approach consistently drives higher engagement and trust.

    We are pet owners ourselves. Between our team, we care for 26 pets including dogs, cats, horses, and chickens. Our pets are often seen modeling for our clients.

  • We plan, launch, and optimize paid ads across Meta, TikTok, Google, Amazon & Chewy - covering creative, targeting, pixels/GA4, A/B tests, retargeting, and weekly performance reporting to hit clear ROAS goals.

  • We create engaging stories and copy that connect emotionally with your audience and strengthen your brand voice.

  • Our pets have generated over 3 billion organic views across TikTok and Instagram and are also top creators on our own Petzbe app, the largest online community for pet parents only.

    Our pets can act as influencers for your product or service. We can also connect you with other influencers in tne pet industry to promote your brand, build authentic engagement, and reach the right audiences.

  • We design & develop websites and apps tailored to your specific needs - helping you engage your pet audience and achieve measurable results.

  • We design organic campaigns within the Petzbe app to connect your brand or custom feature with our unique pet-loving community. These in-app moments inspire engagement, spark conversation, and spread naturally across our social channels.

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How We Grow Pet Brands

Pet Parents Buy Stories, Values & Trust

Pet owners don’t buy products. They buy stories, values, and trust. At Petzbe, we combine emotional connection with performance-driven marketing to help brands reach Millennial and Gen Z pet parents, as well as the wider community of modern pet owners. We build brands that feel real to pet parents and systems that scale through paid media, ecommerce, and community. This is how we turn attention into trust, and trust into long-term growth.

Run by Real Pet Owners

We are pet owners ourselves. Between our team, we care for 26 pets, including dogs, cats, horses, and chickens. Because we live the same routines, concerns, and emotional connection as the people buying your products, we understand what pet parents actually respond to. That perspective shapes everything we do, from the content we create to the campaigns we run and the brands we build. Our pets are featured in client work because they reflect real lives, real care, and the genuine connection that makes pet brands feel trusted and relatable.

Real, Authentic Content

We create content based on deep insight into what pet parents care about, including messaging, brand voice, videos, and imagery. We capture high-quality content featuring your products in use with real pets in their natural environments as this approach consistently drives higher engagement and trust. Our pets are often seen modeling for our clients.

Community-Led Brand Building

Our pets have generated over 3 billion organic views across TikTok and Instagram and are top creators on the Petzbe app, the largest online community built exclusively for pet parents. Our pets and community can act as influencers for your product or service in addition to content creation.

Performance-Driven Growth

We connect storytelling to sales through paid media, ecommerce optimization, and funnel strategy across platforms like TikTok, Instagram, Shopify, WordPress, Amazon, and Chewy. Every campaign is designed to drive measurable growth and sales, not just engagement.

Hands-On Partnerships

We work with only a small number of clients on a long-term basis so we can stay deeply involved, fully invested, and truly accountable for results. As founders of the Petzbe app and long-time builders of pet brands from the ground up, we understand how tightly brand voice, creative, social, ecommerce, and partnerships need to work together. That is why we offer a model that combines senior-level strategic leadership with the reach, data, and influence of one of the largest pet communities in the world.