Meet The Founders

Hi there! We’re Chelsea and Andrea. We’ve spent our entire careers in the pet industry - we know pets, and we know what it takes to reach the people who love them. We’re also the creators of the Petzbe App, which we built from scratch. Only 0.5% of apps ever succeed - but we beat the odds, growing a thriving community of nearly 1 million pet parents, earning a 4.8-star App Store rating, and building a loyal social media following.

Now, we bring that same drive and creativity to the pet brands we partner with - helping them define their identity, connect with more pet lovers, and build lasting trust that turns into engagement and sales. We can’t wait to share our expertise with you!

Two women standing outdoors among blooming pink cherry blossom trees, one holding a small fluffy dog, the other with a mini horse. The woman on the left has long, wavy blonde hair with purple tips, wearing a pink dress. The woman on the right has long brown hair, wearing a blue patterned dress. The small dog is light tan with fluffy fur, and the mini horse has dark brown fur with a purple halter.

Angus

Angus (2008-2025) was our iconic, incredibly handsome CEO - and the inspiration behind Petzbe. A true lover of the finer things in life, he was as peculiar in looks as he was in personality. Deeply loving yet wise to his human’s shortcomings, Angus led with both charm and authority. Known to many as “the tiniest CEO in the world,” he left pawprints far larger than his size.

A small dog dressed in a fashionable black jacket with a tan shearling collar and trim, sitting on a black chair against a light background.

Andrea Nerep

Founder & CEO

As the founder of Petzbe, Andrea conceptualized and led the development of the Petzbe app, transforming it into a community of devoted and engaged pet parents. She built the brand and marketing strategy from the ground up, shaping Petzbe’s distinct voice and purpose. Before launching Petzbe and the Petzbe Agency, Andrea worked with several early-stage startups, helping develop their product visions, marketing strategies, and business growth plans. She holds an MSc in Marketing from New York University, is originally from Stockholm, Sweden, and has called New York City home for over a decade. Andrea was the devoted parent of Angus, her beloved Brussels Griffon and the original inspiration behind Petzbe. His spirit continues to guide the platform’s mission.

A woman with long brown hair and green eyes, resting her chin on her hand, against a pink background.

Chelsea Williams

Co-Founder & Marketing Director

Chelsea has over 10 years of experience with content creation and social media. She joined Petzbe at an early stage & grew its audience remarkably. Prior to to Petzbe & the Petzbe Agency, she ran her own multi-media production company for several years, successfully orchestrating the entirety of the photography, design, branding, writing, producing, directing, shooting, editing and marketing for a large variety of clients and businesses. She’s the ultimate pet enthusiast with a full house of fur-ends - four dogs, six cats, two majestic horses, and two pint-sized mini horses!

A young woman with long, wavy hair that transitions from blonde to pink and purple, smiling, wearing a black shirt, colorful nail polish, jewelry, and earrings, with a pink background.

Colette Hagen

Community Operations & Engagement Lead

Nicole has been part of Petzbe since its earliest days, helping shape the supportive community that defines the app today. Over the years, she has overseen community management, safety moderation, and in-app engagement - developing thoughtful strategies to keep Petzbe a positive, welcoming space for pet lovers around the world. She has led community insight polls and interactive initiatives that gather valuable feedback and strengthen the bond between Petzbe and its users. In addition to her work with the Petzbe community, she supports Petzbe Agency clients - helping brands connect authentically with their audiences through engagement, content coordination, and community insights.

A woman with styled black hair, wearing a black and white floral patterned top, smiling, and standing against a plain white background.

Andreina Rodriguez

Social Media & Community Manager

Andreina brings over a decade of experience in communication, customer engagement, and digital marketing to the Petzbe team. At Petzbe Agency, she manages social media posting and community interaction for both the Petzbe app and our client brands - ensuring every message reflects each brand’s unique personality and voice. With a background in training, customer service, and content coordination, she helps keep campaigns organized, engaging, and on track. Andreina is passionate about building online communities that feel warm, authentic, and connected — one post and conversation at a time. She earned her Bachelor’s degree in Marketing from Universidad del Caribe in the Dominican Republic.

A woman with long, wavy dark hair wearing a black button-up shirt, smiling in an office setting with bookshelves and large windows in the background.

Melanie Moeller

Content Strategist & Copywriter

Melanie is a writer and content strategist with a background in health communication and B2B storytelling. At Petzbe Agency, she blends her science-based insight with a love for animals to create smart, heartfelt content for veterinary and pet brands. Her work bridges marketing strategy and storytelling - helping brands educate, engage, and connect authentically with pet parents and professionals alike. Before joining Petzbe, Melanie conducted animal research at Cornell University and volunteered as a veterinary assistant with the Ithaca SPCA through Maddie’s Shelter Medicine Program, caring for hundreds of cats, dogs, and rabbits. She holds a Master’s in Public Health from UC Berkeley and lives with Buford, her spirited coonhound mix.