Blue Mountain Hay
Social Media Strategy, Paid Ads, Content Creation, Website & Business Development
We took over their social media management and developed a strategy that, in just four months, has already delivered steady growth in both engagement and sales. We also designed and developed their website - including user experience (UX) improvements and SEO enhancements. We’re currently continuing our work with them on ongoing marketing, paid campaigns, and broader business development initiatives.
HAY! Give me my pellets!
Petzbe Agency Impact Snapshot
Social Media & Sales Growth
The two tables below highlight significant gains across all key areas - social media growth, sales, order activity, and page views - performing well above industry norms. These results reflect stronger customer demand and improved conversion efficiency. Our performance is benchmarked against typical brands in the pet and agricultural space, using a methodology verified by Meta for Business and cross-referenced with public benchmark data for small- to mid-sized CPG brands.
Instagram Growth & Engagement
Time period: 5 months
| Category | Blue Mountain Hay | Industry Average | How We Compare |
|---|---|---|---|
| Views (Video Plays) | 401,000 | 120,000 - 180,000 | ≈ 3× higher |
| Reach (Unique People) | 198,000 | 60,000 - 90,000 | ≈ 3× higher |
| Post Interactions | 4,100 | 800 - 1,200 | ≈ 4× higher |
| Link Clicks (Sales Channels) | 9,500 | 1,000 - 3,000 | ≈ 3–4× higher |
| Profile Visits | 3,300 | 600 - 900 | ≈ 4× higher |
| New Followers | 857 | 150 - 300 | ≈ 5× stronger |
| Average Cost per Click (CPC) | $0.35 | $0.55 - $0.80 | ≈ 45% lower cost |
| Click Rate (CTR) | 2.2% | 0.9 - 1.3% | ≈ 2× higher |
Sales Increase
| Metric | Change | How We Compare |
|---|---|---|
| Ordered Product Sales | +66% | ≈ 3× higher than average YoY |
| Units Ordered | +97% | ≈ 2× higher |
| Total Order Items | +104% | ≈ 2× higher |
| Traffic (Page Views) | +42% | ≈ 2× higher visibility |
To measure performance accurately, we compared the same 5 months period in 2025 with 2024, ensuring the analysis reflects identical seasonal conditions and consumer cycles.
Please view our full impact report here
Our goal was to maintain the feel of a family-owned Pacific Northwest business with deep farming roots, while adding a touch of humor and personality to engage pet owners and make the brand more relatable.
Content Creation
Easy Flake Boxes to Simplify Your Barn Life!
A Bath & Fresh Organic Bedding Straw
Website Development
We redesigned their website to create a better user experience and added visual elements and copywriting that reflect the brand’s quality and story. In addition, we created and implemented an SEO strategy to improve search visibility and organic traffic. View website here
Client Reviews
Working with Petzbe Agency has been a fantastic experience. Their strong work ethic and meticulous attention to detail have consistently impressed us. As a business owner, I value knowing that every dollar spent delivers measurable results, and Petzbe has exceeded expectations in this regard. Their efforts have driven tangible success, and we look forward to a long-term partnership with continued outstanding outcomes.
- Darrek Derstine, Owner of Blue Mountain Hay
“
It’s been such a pleasure working with Andrea, Chelsea, and the whole Petzbe team. What started as a small request for help with social media has turned into a true partnership as they’ve helped us build a new website, create and fine-tune our photos and improve our messaging so we can better share who we are and what we stand for. The Petzbe team brings a perfect mix of creativity, technical know-how, and a genuine understanding of customer experience in the pet space. They’ve really helped us connect with our customers and given us the tools to grow our online sales. We’re so grateful for their support and excited to keep building together!
- Mike Miraglio, Retail Division Manager of Blue Mountain Hay