Blue Mountain Hay
Blue Mountain Hay provides premium high-altitude hay and straw for small pets, horses, stables, and farms nationwide. Petzbe Agency is currently leading the social media and content direction, managing day-to-day execution, overseeing paid ads as well as Amazon and Chewy sales, and refining the website for a clearer, more intuitive user experience. As a result, engagement and sales continue to grow steadily, performing well above industry benchmarks across key metrics. View stats, content, and reviews below.
Petzbe Agency
Impact
Overview
The stats below reflect the results we’ve achieved so far during the first six months of our work together. All metrics are sourced from Meta Ads Manager, Instagram Insights, and Amazon Seller Central, with comparisons based on 2024–2025 benchmarks from WordStream, Rival IQ, and Jungle Scout for the B2C agricultural and pet-supply sectors.
Social Media
Growth
Campaign results included 8–12× higher views, 5–8× higher reach, 4–13× higher content interactions, and 9–27× more link clicks than industry averages. Period of six months:
Sales & Ad
Performance
Amazon & Chewy
Sales revenue increased significantly - up 66% year-over-year, nearly three times the industry average growth. Units sold almost doubled, confirming strong buyer demand, while traffic rose 42%, reflecting higher visibility and improved product discovery.
Website Design
& Development
We redesigned the website for a better user experience and added visual elements and copywriting that reflect the brand’s quality and story. In addition, we created and implemented an SEO strategy to improve search visibility and organic traffic. After launch, sales increased 105%, roughly 2.5–5× above industry redesign benchmarks, with no extra ad spend. Growth came from a higher conversion rate due to better UX, navigation, content, and reviews. View website here
Content Creation
Our goal was to maintain the feel of a family-owned Pacific Northwest business with deep farming roots, while adding a touch of humor and personality to engage pet owners and make the brand more relatable. Our own pets are often seen modeling for our client brands!
Hay School
The Petzbe Agency develops and manages Blue Mountain Hay’s Hay School Blog in collaboration with Blue Mountain Hay, equine nutrition scientists, and veterinarians. Together we produce science-backed educational content on equine nutrition, forage quality, and feeding strategy. From topic strategy and expert collaboration to writing, formatting, and publishing, we lead the blog as a long-term SEO and authority growth engine.
Featured Hay
School Articles
Equine Nutrition
The Science-Backed Benefits of Alfalfa for Horses
Alfalfa Hay for Horses: Benefits, Myths & How to Feed It Correctly
Orchard Grass Hay for Horses: Benefits, Nutrition & When to Feed It
Teff Grass Hay for Horses: Benefits, Nutrition & When to Feed It
Timothy Hay for Horses: Benefits, Nutrition & When to Feed It
Client Reviews
“Working with Petzbe Agency has been a fantastic experience. Their strong work ethic and meticulous attention to detail have consistently impressed us. As a business owner, I value knowing that every dollar spent delivers measurable results, and Petzbe has exceeded expectations in this regard. Their efforts have driven tangible success, and we look forward to a long-term partnership with continued outstanding outcomes.”
- Darrek Derstine,
Owner of Blue Mountain Hay
“It’s been such a pleasure working with Andrea, Chelsea, and the whole Petzbe team. What started as a small request for help with social media has turned into a true partnership as they’ve helped us build a new website, create and fine-tune our photos and improve our messaging so we can better share who we are and what we stand for. The Petzbe team brings a perfect mix of creativity, technical know-how, and a genuine understanding of customer experience in the pet space. They’ve really helped us connect with our customers and given us the tools to grow our online sales. We’re so grateful for their support and excited to keep building together!”
- Mike Miraglio,
Retail Division Manager of Blue Mountain Hay