Blue Mountain Hay
Blue Mountain Hay provides premium high-altitude hay and straw for small pets, horses, stables, and farms nationwide. Petzbe Agency leads social media, content creation, Meta and Chewy ads, and ongoing website optimization to improve clarity, navigation, and conversion. Since launch, engagement and sales have grown steadily, outperforming industry benchmarks across key metrics. View stats, content, and reviews below.
Growth
Views
90-Day GrowthViews
90-Day GrowthWebsite
Total sales
Website GrowthChewy
LTV ROAS
Since October 2025Facebook Performance
Benchmark: +50–100%
Benchmark: +20–60%
Benchmark: +50–150%
Benchmark: +40–120%
Instagram Performance
Benchmark: +50–100%
Benchmark: +40–90%
Benchmark: +10–30%
Website Performance
Past 90 Days
Since Website Launch (November 2025)
Chewy Performance
Website Design
& Development
We built the website from scratch in Shopify, designed the user experience, developed visual elements and copy that reflect the brand’s quality and story, and implemented an SEO strategy to improve search visibility and drive organic traffic.
Content Creation
We maintain the feel of a family-owned business in the Pacific Northwest, with deep farming roots, while adding a touch of humor and personality to engage pet owners and make the brand more relatable. Our own pets are often seen modeling for our client brands.
Hay School
The Petzbe Agency develops and manages Blue Mountain Hay’s Hay School Blog in collaboration with Blue Mountain Hay, equine nutrition scientists, and veterinarians. Together we produce science-backed educational content on equine nutrition, forage quality, and feeding strategy. From topic strategy and expert collaboration to writing, formatting, and publishing, we lead the blog as a long-term SEO and authority growth engine.
Featured Hay
School Articles
Equine Nutrition
The Science-Backed Benefits of Alfalfa for Horses
Alfalfa Hay for Horses: Benefits, Myths & How to Feed It Correctly
Orchard Grass Hay for Horses: Benefits, Nutrition & When to Feed It
Teff Grass Hay for Horses: Benefits, Nutrition & When to Feed It
Timothy Hay for Horses: Benefits, Nutrition & When to Feed It
Client Reviews
“Working with Petzbe Agency has been a fantastic experience. Their strong work ethic and meticulous attention to detail have consistently impressed us. As a business owner, I value knowing that every dollar spent delivers measurable results, and Petzbe has exceeded expectations in this regard. Their efforts have driven tangible success, and we look forward to a long-term partnership with continued outstanding outcomes.”
- Darrek Derstine,
Owner of Blue Mountain Hay
“It’s been such a pleasure working with Andrea, Chelsea, and the whole Petzbe team. What started as a small request for help with social media has turned into a true partnership as they’ve helped us build a new website, create and fine-tune our photos and improve our messaging so we can better share who we are and what we stand for. The Petzbe team brings a perfect mix of creativity, technical know-how, and a genuine understanding of customer experience in the pet space. They’ve really helped us connect with our customers and given us the tools to grow our online sales. We’re so grateful for their support and excited to keep building together!”
- Mike Miraglio,
Retail Division Manager of Blue Mountain Hay