Blue Mountain Hay
Scope of Work
The Petzbe Agency developed the social media and content strategy, handled day-to-day execution, managed paid ads as well as Amazon and Chewy sales, and redesigned the website with a clearer, easier user experience. As a result, engagement and sales grew steadily and performed well above industry benchmarks across every key metric. View stats, content and reviews below.
Petzbe Agency Impact
Overview & Benchmark Methodology
The stats below reflect the results we’ve achieved so far during the first six months of our work together. All metrics are sourced from Meta Ads Manager, Instagram Insights, and Amazon Seller Central, with comparisons based on 2024–2025 benchmarks from WordStream, Rival IQ, and Jungle Scout for the B2C agricultural and pet-supply sectors.
Social Media Growth - Instagram
Campaign results included 8–12× higher views, 5–8× higher reach, 4–13× higher content interactions, and 9–27× more link clicks than industry averages. Period of six months:
Sales & Ad Performance - Amazon & Chewy
Sales revenue increased significantly - up 66% year-over-year, nearly three times the industry average growth. Units sold almost doubled, confirming strong buyer demand, while traffic rose 42%, reflecting higher visibility and improved product discovery.
Website Redesign
After launch, sales increased 105%, roughly 2.5–5× above industry redesign benchmarks, with no extra ad spend. Growth came from a higher conversion rate due to better UX, navigation, content, and reviews.
Content Creation
Our goal was to maintain the feel of a family-owned Pacific Northwest business with deep farming roots, while adding a touch of humor and personality to engage pet owners and make the brand more relatable. Our own pets are often seen modeling for our client brands!
Website Redesign & Development
We redesigned their website for a better user experience and added visual elements and copywriting that reflect the brand’s quality and story. In addition, we created and implemented an SEO strategy to improve search visibility and organic traffic. After launch, sales increased 105%, roughly 2.5–5× above industry redesign benchmarks, with no extra ad spend. Growth came from a higher conversion rate due to better UX, navigation, content, and reviews. View website here
Client Reviews
Working with Petzbe Agency has been a fantastic experience. Their strong work ethic and meticulous attention to detail have consistently impressed us. As a business owner, I value knowing that every dollar spent delivers measurable results, and Petzbe has exceeded expectations in this regard. Their efforts have driven tangible success, and we look forward to a long-term partnership with continued outstanding outcomes.
- Darrek Derstine, Owner of Blue Mountain Hay
“
It’s been such a pleasure working with Andrea, Chelsea, and the whole Petzbe team. What started as a small request for help with social media has turned into a true partnership as they’ve helped us build a new website, create and fine-tune our photos and improve our messaging so we can better share who we are and what we stand for. The Petzbe team brings a perfect mix of creativity, technical know-how, and a genuine understanding of customer experience in the pet space. They’ve really helped us connect with our customers and given us the tools to grow our online sales. We’re so grateful for their support and excited to keep building together!
- Mike Miraglio, Retail Division Manager of Blue Mountain Hay