Blue Mountain Hay
Social Media Strategy, Paid Ads, Content Creation, Website & Business Development
We took over their social media management and developed a strategy that, in just four months, has already delivered steady growth in both engagement and sales. We also designed and developed their website - including user experience (UX) improvements and SEO enhancements. We’re currently continuing our work with them on ongoing marketing, paid campaigns, and broader business development initiatives.
HAY! Give me my pellets!
Petzbe Agency Impact
Social Media Growth & Engagement
In just four months and on a limited budget, we achieved both significant social media growth and strong sales increases — outperforming industry benchmarks across every key metric. The campaign delivered 3–5× higher engagement, greater reach, and more efficient costs than comparable pet and agricultural brands. Our content also drove thousands of high-intent clicks to major sales channels like Amazon and Chewy, all while maintaining a 45% lower cost per click than the industry average.
Sales Impact
Sales revenue increased significantly - up 66% year-over-year, nearly three times the industry average growth. Units sold almost doubled, confirming strong buyer demand, while traffic rose 42%, reflecting higher visibility and improved product discovery. Average order value dipped slightly due to larger purchase volumes at competitive prices - a healthy indicator of scale and sustained customer interest. To measure performance accurately, we compared the same 5 months period in 2025 with 2024, ensuring the analysis reflects identical seasonal conditions and consumer cycles.
Methodology
All metrics are sourced from Meta Ads Manager, Instagram Insights, and Amazon Seller Central, with comparisons based on 2024–2025 benchmarks from WordStream, Rival IQ, and Jungle Scout for the B2C agricultural and pet-supply sectors.
Content Creation
Our goal was to maintain the feel of a family-owned Pacific Northwest business with deep farming roots, while adding a touch of humor and personality to engage pet owners and make the brand more relatable. Our own pets are often seen modeling for our client brands!
Website Redesign & Development
We redesigned their website to create a better user experience and added visual elements and copywriting that reflect the brand’s quality and story. In addition, we created and implemented an SEO strategy to improve search visibility and organic traffic. View website here
Client Reviews
Working with Petzbe Agency has been a fantastic experience. Their strong work ethic and meticulous attention to detail have consistently impressed us. As a business owner, I value knowing that every dollar spent delivers measurable results, and Petzbe has exceeded expectations in this regard. Their efforts have driven tangible success, and we look forward to a long-term partnership with continued outstanding outcomes.
- Darrek Derstine, Owner of Blue Mountain Hay
“
It’s been such a pleasure working with Andrea, Chelsea, and the whole Petzbe team. What started as a small request for help with social media has turned into a true partnership as they’ve helped us build a new website, create and fine-tune our photos and improve our messaging so we can better share who we are and what we stand for. The Petzbe team brings a perfect mix of creativity, technical know-how, and a genuine understanding of customer experience in the pet space. They’ve really helped us connect with our customers and given us the tools to grow our online sales. We’re so grateful for their support and excited to keep building together!
- Mike Miraglio, Retail Division Manager of Blue Mountain Hay