Universal Studios
Pre-Movie Launch Campaign
We partnered with Universal Studios for the release of The Secret Life of Pets 2, creating a highly successful 4-week campaign on the Petzbe app. The campaign included four themed challenges where we received over 5,000 posts from Petzbe members using their stickers, frames & hashtags. The activity inside our Petzbe app was shared on our Facebook and Instagram pages. The four themed challenges captivated thousands of pet owners daily, resulting in significant engagement & widespread reach across our channels.
Client Review
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Working with the Petzbe team on the campaign for The Secret Life of Pets 2 was an absolute pleasure. Their innovative approach to engaging pet owners through fun, themed challenges on their app and social channels created an exceptional level of community involvement. The engagement metrics were impressive, and they fostered a genuine connection with pet lovers that aligned perfectly with our movie’s message. The Petzbe team went above and beyond to ensure the campaign’s success, and we couldn’t be happier with the collaboration.
— Oriane Barioz Charlier, Theatrical Marketing Manager, NBC Universal