The Petzbe Agency handled the full brand identity, including all copywriting, product photos, and videos that highlight the toys' real-life action toughness. When designing the Cheeky brand’s product storytelling, we wanted every toy to feel like more than just a plush - it needed to have a character that pet parents could connect with emotionally. Each toy was given a name and unique personality to reflect its design, shape, and intended play behavior. This approach helped build an emotional bridge between the product and the consumer, transforming simple dog toys into beloved companions.
Cheeky
Branding, Copywritng & Content Creation
For The Most Relentless Chewers & Tossers
Meet Kokos, Finley & Ella
From the tiniest little relentless chewer jaw to the largest power tosser dogs of any size can be masterminds of destruction! And once a plush toy is shredded into tiny pieces within minutes, the fun ends… and the stuffing goes everywhere! Which not only leaves your dog feeling disappointed, but also creates a safety hazard.
Meet Kokos, Finley, and Ellie. These thoughtfully designed dog toys combine ballistic-grade durability for power chewers, they resist tearing, withstand intense play, and stay safe, washable, and fun. Our fabric has undergone rigorous third-party laboratory testing to ensure it stands up to every chewer, every bite, and every tug-of-war.
Kokos — Fluffy & Fierce🐨
Our adorable Kokos, with her super-fluffy ears and tiny paws, is soft enough for snuggles yet tough enough to handle the most relentless chewing. She’s perfect for both cuddle time and high-energy play, with her plush ears adding extra charm and her compact design satisfying every playful instinct.
Finley — Gentle Yet Mighty🐳
Our charming Finley, with his plush rounded body and wobbly fins, is soft enough for snuggles yet tough enough to handle serious play. Finley’s shape makes him perfect for tossing, fetching, and repeat rounds of rough fun.
Ella — Tiny Yet Tough🐘
Our endearing little Ella, with her floppy ears and sturdy trunk, is soft enough for cozy snuggles yet tough enough to endure relentless chewing. Her trunk makes her especially fun for tug-of-war, and her compact size is a perfect companion for smaller dogs.
Client Review
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We reached out to Petzbe Agency for a complete overhaul of our branding and communication, and we can only recommend them! From the very beginning, Andrea perfectly understood our vision and needs while providing us with valuable insights. Their responsiveness and professionalism were a real asset throughout the project. From designing our visual identity to managing our marketing materials, everything was handled with care and creativity. We are thrilled with the results and excited to see the impact of this work. A big thank you to Andrea for her support and dedication 😍
- Celia Chanin, President & Founder of Cheeky