We partnered with Disney+ to promote “Pets” - a documentary about the remarkable bond between animals and their humans. Penelopii reacted to key scenes in her signature, expressive style. Shared across Instagram and TikTok, the campaign achieved outstanding engagement! While most paid content on Instagram sees engagement rates around 2–4% (with 4%+ considered excellent), our campaign consistently achieved 9-11% engagement. On TikTok, where good paid content averages 6–8%, our work reached 10–11%. These results highlight not just effective targeting, but also a deep connection with audiences - making our collaboration with Disney+ a standout success! Click here to download insights and results!