Universal Studios
Pre-Movie Launch Campaign
We partnered with Universal Studios for the release of The Secret Life of Pets 2, creating a highly successful 4-week campaign on the Petzbe app, where we also featured them on our own Facebook and Instagram pages. The campaign included four themed challenges that captivated thousands of pet owners daily, resulting in significant engagement and widespread reach across our channels.
Campaign Reach
Reach: 15.4M total
Impressions: 14.5M impressions
Channels: Petzbe App, Facebook & Instagram
Client Review
Working with the Petzbe team on the campaign for The Secret Life of Pets 2 was an absolute pleasure. Their innovative approach to engaging pet owners through fun, themed challenges on their app and social channels created an exceptional level of community involvement. The engagement metrics were impressive, and they fostered a genuine connection with pet lovers that aligned perfectly with our movieās message. The Petzbe team went above and beyond to ensure the campaignās success, and we couldnāt be happier with the collaboration.
ā Oriane Barioz Charlier, Theatrical Marketing Manager, NBC Universal