The Petzbe Agency handled the full brand identity, including all copywriting, product photos, and videos that highlight the toys' real-life action toughness. We designed and built the website and online shop, ensuring everything aligned with the brand’s mission to make the most durable toys for relentless chewers and tossers.
Cheeky
Branding, Content Creation & Website Development
Giving toys names & unique personalities
Meet Kokos, Finley & Ella
When designing the Cheeky brand’s product storytelling, we wanted every toy to feel like more than just a plush—it needed to have a character that pet parents could connect with emotionally. Each toy was given a name and unique personality to reflect its design, shape, and intended play behavior. This approach helped build an emotional bridge between the product and the consumer, transforming simple dog toys into beloved companions.
Client Review
We reached out to Petzbe Agency for a complete overhaul of our branding and communication, and we can only recommend them! From the very beginning, Andrea perfectly understood our vision and needs while providing us with valuable insights. Their responsiveness and professionalism were a real asset throughout the project. From designing our visual identity to managing our marketing materials, everything was handled with care and creativity. We are thrilled with the results and excited to see the impact of this work. A big thank you to Andrea for her support and dedication 😍
- Celia Chanin, President & Founder of Cheeky