Woopf
Overview
We developed and managed a comprehensive Meta advertising strategy focused on awareness, engagement, website traffic, retargeting, customer acquisition, and ecommerce sales. Through ongoing creative testing, audience development, campaign optimization, and performance analysis, we successfully introduced Woopf to the U.S. market and scaled growth across multiple stages of the customer journey.
To support advertising performance, we conducted a comprehensive audit of the customer journey and identified key conversion barriers across the website. We optimized user experience, navigation, product pages, product imagery, video content, messaging, and overall brand presentation, while redesigning key areas of the Shopify store to create a stronger path to purchase and improve conversion performance.
Results in 75 Days
A connected ecommerce, social media, and customer advocacy strategy designed to strengthen demand, trust, and conversion.
Content Creation
We created new lifestyle product photography, product explainer videos, and other visual assets for Woopf's website, social media channels, advertising campaigns, and marketing materials to support the brand's U.S. market launch.
Lifestyle Product Images
We created a library of lifestyle product photography showcasing Woopf's products in real-world settings to strengthen the brand and support customer acquisition.
CHEW-SA-Bone Campaign
Created for Woopf's limited-edition CHEW-SA-Bone, a patriotic chew toy designed specifically for American power chewers.
Product Explainer Videos
These videos belowe were desigend to showcase the toy's durability for power chewers and how treat stuffing provides mental stimulation and reduces boredom. For more content, click here
Website
Redesign
We identified customer drop-off points and removed key conversion barriers by optimizing the user experience, navigation, product pages, product imagery, video content, messaging, and overall brand presentation. We also redesigned key areas of the Shopify store to create a clearer path to purchase and improve conversion rates.